PROJECT STORY
When the credit union’s website was relaunched in 2017, a year before I joined up, the team didn’t optimize the site for mobile. Working within backend constraints (since the site is managed by a third-party ), I pushed on the levers we could control: UX improvements and copywriting.
Improve scan ability, inclusivity, and engagement with wordlessly with icons
Reduce scrolling without cutting valuable content (and content required by regulations and compliance)
Shift away from features and amplify the benefits our research tells us matter most
Include high-converting FAQs to overcome objections, demonstrate ease of business, and build excitement about the product’s value
ABOUT ADVANTIS
Advantis Credit Union is the fifth largest credit union in Portland Metro and the State of Oregon. Advantis serves nearly 80,000 members with digital banking and in-branch financial services at nine locations in Multnomah, Clackamas, and Washington counties.
Scope
UX Design, Copywriting
“You’re an excellent copywriter, and we’re lucky to finally have a writer like you on the team.”
