About

True story: In fifth grade, I spent a week forging my mother’s handwriting to get out of the dreaded tumbling block in P.E.

 

What does that have to do with how I work today? That project was my first big win in GTM creative strategy, copywriting, and the perfect CTA.

Every marketer starts somewhere. And while I’ve certainly grown out of my, shall we say, experimental? middle school years, I’m no less fearless — or optimistic — about putting provocative, cut-through, and brand-right creative into the marketplace.

Connect with me if you need a copy creative and content Swiss Army Knife who…

  • Quickly, effectively translates your business goals and brand objectives into creative strategy and 360 campaigns that get the job done

  • Brings out the best in your creative teams while accountably developing brand, demand generation, growth, and lifestye marketing assets from concept to execution

  • Concepts, writes, edits, QAs, and can even art direct creative content for all media including web, digital, email, social, video, print, event, OOH, and more

  • Empathetically, proactively manages creative projects, teams, and cross-functional stakeholders so quality, brand-right work ships to scope, to budget, and right on time

With 10 years of experience in B2C copywriting and B2B content creation, I flex my creative brand, demand gen, and growth expertise to support in-house and agency teams as a dependable, collaborative player and player-coach.

I’ve worked with both heritage, lifestyle brands like Monrovia and Hanna Andersson and tech titans like Meta and Seagate plus SaaS startups like Grammarly, Matterport, and Vendia (founded by the inventor of serverless computing).

 
 
 
 
 
Alexa Johnson wearing a rose red suitcoat over a collared, lapiz blue button-up blouse

We might want to work together, too.