Tada! It’s the Writing for Business Impact demand generation series
I concepted, pitched, and then executed this 8-touch demand generation campaign as “8 micro-lessons that enhance your personal, team, and organizational performance.”
My agency collaborator and I delivered all 29 assets in 8 business days. Our quality coupled with our speed were two factors that made my agency indispensable to Grammarly’s Growth and Content Marketing teams — and helped us achieve 360% account growth in less than 7 months.
READ LESSON 1 >> Top 5 Principles for Effective Business Writing
READ LESSON 2 >> How to Upgrade Your Business Writing Skills Overnight
“WOW. This came together really quickly and effectively. I want to talk about doing more campaign work together and bring you to my boss for more budget.”
Contributions
Content strategy
Copywriting, including headlines
Copyediting
Collaborators
Kyle Knobel, Brand Designer at Grammarly, Elaina* Ilminen, Sr. Writer at PMG
* Elaina was the first of six new full-time hires I advocated for and helped build the business case for at our agency as we scaled the account under my content leadership.
Deliverables
2 optimized SEO blog posts
2 repurposed blog posts
4 net new SEO and editorial blog posts
8-touch demand generation emails
2-touch sales outreach emails
10 evergreen social media posts