Hat tip for brand identity, tagline, and all design to Eric Kass, Funnel.tv
Project Story
With a visual identity, tagline, and misc. design assets in place, a design collaborator referred his client, Lauren Condell to me for product marketing, messaging strategy, and creative copywriting services.
My approach included a longer, adjective-rich sentence structure filled with mouth-watering descriptions. The approach is unrushed, implies feelings of fullness and luxury, and gives customers plenty of reasons to say, “Yes. I want that.”
Contributions:
Brand positioning and big idea: “The purest pleasure is a well-made meal.”
Brand voice development
Messaging strategy and reasons to believe (RTBs)
Product marketing including buyer persona development
Copywriting (direct-to- consumer) for product descriptions, brand and sales environments, social media, swag, email marketing, and video scripting and storyboarding
UX Copy (web and app)
Copywriting samples
Web copy built from the messaging strategy and RTBs
UX copywriting for in-app brand experiences and clear, intuitive transactions
Product and menu item descriptions
“Bless you, bless you, bless you.”
About Front Forty Foods
Front Forty Foods was a food/tech startup that brought clean eaters and conscious foodies slow food at the touch of a button. Every morning, chefs prepared fresh, farm-to-table sweets and savories for folks who pre-ordered their meals via desktop and mobile app.
Meals were delivered via self-serve kiosks in Denver, CO.