ABOUT COCOMELS
With foodie awards and Series A funding secured, Boulder-based JJ's Sweets needed to reboot its brand identity and flagship product, Cocomels. Acquired by Madhava Foods in 2019, you can find your favorite Cocomel in Whole Foods, New Seasons, and candy aisles everywhere.
PROJECT STORY
My favorite agency invited me to freelance and facilitate brand strategy sessions, consult on brand identity ideation, and write product copy for this inspiring product turned brand. No, I cannot comment on how many Cocomels were consumed during the project (and since).
DELIVERABLES: brand workshops, brand strategy, copywriting, copy editing
Creative partners: Tenfold
“You’ve captured the candy’s purely seductive essence with this rebrand.”