BACK STORY
Vendia was an early-stage data tech startup founded by the inventor of serverless computing. As the first and only content marketer, my job was to help our product marketing team test and find product-market fit by scaling blog content and developing quick and dirty message tests, white papers, webinars, and other lead magnets.
SEO Copy – Introduction to B2B data sharing
This top-of-funnel SEO play was a strategic post designed to help us establish domain authority with Google. When the first draft (written by a contractor and published before my tenure) failed to launch, our new content strategy firm flagged this post for another crack. I partnered with a multiilingual writer and technical SME to shepherd this new draft right onto Page 1. Interestingly, it also became our top inbound lead generation asset.
“Don’t tell anyone, but Marketing is my favorite internal team. It’s a real pleasure working with you.”
Contributions: Content strategy, copy editing
Collaborators: Ercule (content strategy), Vikrant Kahlir (subject matter expertise)
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